Webinar: The Power of Licensing

The Rutgers Business School Signature Leadership Series presents a conversation with Michael Stone, Chairman & Co-Founder of Beanstalk, moderated by Caren Chacko, Senior Vice President, Brand Management of Beanstalk.

Michael Stone serves as Chairman and Co-founder of Beanstalk, a leading global brand licensing agency that is a part of Omnicom Group. He is also the author of The Power of Licensing: Harnessing Brand Equity (Ankerwycke, 2018) and has been inducted into the 2019 Licensing International Hall of Fame.

Under Stone’s leadership, Beanstalk has been responsible for some of the all-time most successful licensing programs, including programs for Harley-Davidson, The Coca-Cola Company, Procter & Gamble, AT&T, Ford Motor Company, Stanley Black & Decker, the U.S. Army, and HGTV, among others.

Stone is a widely sought-after authority on licensing and is frequently cited in top print and broadcast media outlets. He is also a frequent contributor to Forbes. Michael has served as an adjunct Professor of Brand Licensing and has been a frequent guest lecturer on licensing at several institutions.

Stone earned a JD from Emory University School of Law and a BA in Government from Hamilton College.

The Power of Licensing: Harnessing Brand Equity

The Rutgers Business School Signature Leadership Series: Lessons of Resilience, Resourcefulness, Responsibility, and Reinvention features live virtual discussions with thought leaders and business leaders from across the industry spectrum. This complimentary biweekly series will allow you to hear and learn from leadership experts as they share the stories of their journey, talk about lessons learned, and offer insights.

Originally aired April 20, 2022

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