A no-cost educational and networking event for RBS students to learn from industry executives about the latest marketing trends.
In honor of our 5th annual Rutgers Business School Marketing Summit, we ask: What's next for marketing? Distinguished speakers, panelists, and exhibitors will share strategic insights and practical tools you can use on day one of your internships or full-time jobs. Embrace the thrilling world of marketing by diving into the most up-to-date industry trends, tech advancements, and cutting-edge practices. Join us for a full day of immersive learning, inspiration, and valuable connections. Discover what the future of marketing holds for you in 2024 and beyond.
Agenda
|
TIME |
TOPIC |
|
8:30 - 9:00 am |
Breakfast |
|
9:00 - 9:10 am |
Opening remarks by Rutgers Business School Dean, Lei Lei, Ph.D. |
|
9:10 - 9:20 am |
Remarks by Kristina Durante, Ph.D., Acting Chair of the Marketing Department |
|
9:20 - 9:55 am |
Morning Keynote – Andrea Terrassa, Global COO, Dentsu Creative |
| "The New Customer" | |
|
9:55 - 10:40 am |
Fireside Chat #1- Activating Brand Purpose |
|
10:40 - 11:00 am |
Coffee Break |
|
11:00 - 11:45 am |
Panel #1 – Crafting Powerful Brand Stories |
|
11:45 - 12:30 pm |
Panel #2 – Seamless Omnichannel Retailing |
|
12:30 - 1:15 pm |
Lunch |
|
1:15 - 2:00 pm |
Panel #3 – Redefining the Future: Marketing Analytics |
|
2:00 - 2:45 pm |
Fireside Chat #2 – Blazing New Trails in AI and Analytics |
|
2:45 - 3:30 pm |
Afternoon Keynote –Bill Imada, Chairman & Chief Connectivity Officer, IW Group |
| "Your Marketing Career" | |
|
3:30 - 4:00 pm |
Networking |
Price
This event is free.