An educational and networking event for Rutgers Business School students to learn from industry experts on how to thrive in the marketing landscape of tomorrow.
Rutgers Business School’s 7th Annual Marketing Summit focuses on: Transformative Marketing: Reinventing for Success! This year, we dive headfirst into the cutting edge of marketing innovation. As the role of the modern marketer rapidly evolves, our summit brings together industry leaders from such influential companies as Mastercard, LinkedIn, Fossil, Salesforce, and more who are not just adapting to change, they’re driving it. Our speakers and panelists will provide insights into how AI influences customer engagement, how software and digital tools are reshaping communications, and which strategies define successful marketing promotions. Whether you're a student preparing to launch your career or an alum looking to stay ahead of the curve, this is your opportunity to learn practical applications, explore what's working now, and discover how to thrive in the marketing landscape of tomorrow.
Agenda
| TIME | TOPIC |
| 8:30 - 8:55 am | Breakfast |
| 8:55 - 9:00 am | Welcome remarks by our Summit Emcee |
| 9:00 - 9:10 am | Opening remarks by Rutgers Business School Dean Lei Lei, Ph.D. |
| 9:10 - 9:15 am | Introductory Remarks by the Rutgers Business School Marketing Department |
| 9:15 - 9:55 am | Morning Keynote – AI in Marketing By Nicola Grant, Senior Vice President, Global Brand & Advertising at Mastercard |
| 9:55 - 10:35 am | Panel #1 – Using Technology to Transform Marketing’s Impact |
| 10:35 - 10:55 am | Networking Break |
| 11:00 - 11:40 am | Panel #2 – The 21st Century Marketing Department |
| 11:40 - 1:00 pm | Lunch |
| 1:05 - 1:40 pm | Midday Keynote – The Power of Providing Customer Solutions By Dr. Clarence Lee, Co-founder & CTO at Eisengard AI |
| 1:40 - 2:30 pm | Rapid Fire Demos & Use Cases |
| 2:30 - 2:50 pm | Networking Break |
| 2:50 - 3:30 pm | Panel #3 – Preparing for Success |
| 3:30 - 3:35 pm | Closing Remarks |
Price
This event is free.