2025 RBS Marketing Summit: Transformative Marketing – Reinventing for Success
An educational and networking event for Rutgers Business School students to learn from industry experts on how to thrive in the marketing landscape of tomorrow.
Rutgers Business School’s 7th Annual Marketing Summit focuses on: Transformative Marketing: Reinventing for Success! This year, we dive headfirst into the cutting edge of marketing innovation, where AI, MarTech, CRM, and other technologies are revolutionizing everything from strategy to execution. As the role of the modern marketer rapidly evolves, our summit brings together industry leaders who are not just adapting to change, they’re driving it. Whether you're an aspiring student preparing to launch your career, an alumni, or corporate partner looking to stay ahead of the curve, this is your opportunity to gain real-world insights, explore what's working now, and discover how to thrive in the marketing landscape of tomorrow.
Agenda
| TIME | TOPIC |
| 8:30 - 8:55 am | Breakfast |
| 8:55 - 9:00 am | Welcome remarks by our Summit Emcee |
| 9:00 - 9:10 am | Opening remarks by Rutgers Business School Dean Lei Lei, Ph.D. |
| 9:10 - 9:15 am | Introductory Remarks by the Rutgers Business School Marketing Department |
| 9:15 - 9:55 am | Morning Keynote – AI in Marketing |
| 9:55 - 10:35 am | Panel #1 – Using Technology to Transform Marketing’s Impact |
| 10:35 - 10:55 am | Networking Break |
| 11:00 - 11:40 am | Panel #2 – The 21st Century Marketing Department |
| 11:40 - 1:00 pm | Lunch |
| 1:05 - 1:40 pm | Midday Keynote – MarTech for Building Customer Relationships |
| 1:40 - 2:30 pm | Rapid Fire Demos & Use Cases |
| 2:30 - 2:50 pm | Networking Break |
| 2:50 - 3:30 pm | Panel #3 – Preparing for Success |
| 3:30 - 3:35 pm | Closing Remarks |
Price
This event is free.