Many B2B marketers are having a "Who moved my cheese?" moment. If you've been relying on in-person events to drive leads, what do you do now? For most B2B companies, the answer is to double down on digital marketing. And the best part? When things return to normal, your new digital capabilities will still be just as valuable.
Many B2B marketers are having a "Who moved my cheese?" moment. Maybe you've been counting up all the leads that you drove last year from trade shows and realize that the number for the rest of this year is...none. And the smart bet is that in-person events won't be coming back anytime soon--likely 2022 at the soonest. So, if you've been relying on in-person events to drive leads, what do you do now? If you've been counting on in-person sales to close those leads, how do you cope? For most B2B companies, the answer is to double down on digital marketing. Better digital drives leads, but also nurtures those leads so they require less sales support to close. And the best part? When things return to normal, your new digital capabilities will still be just as valuable.
Speakers: Mike Moran and Tim Peter
Contact
If you have any questions, you may contact our Executive Education team directly at 1-848-445-2020.
Price
This event is free.