The Jerome D. Williams 2022 Marketing Summit: The Metaverse, Web3, and Next Gen Marketing

This no-cost educational and networking hybrid event gives RBS students the opportunity to learn from industry executives who will be presenting cutting-edge marketing technology innovations in panel discussions moderated by RBS Marketing faculty.

14 Oct
Price: FREE

In Person and Online

Businesses are racing toward a future that is very different from the one they were designed to operate in. Soon, every company will find itself at the intersection of wonderfully new worlds, building new physical and virtual realities, and providing services in environments created by others. To grow and thrive in this fascinating and fast-changing world the strategies and tools that organizations must develop will face new challenges, from the safety and ownership of the data to inclusion and diversity, sustainability, and personal safety.

The time is now to think big, start small but scale fast.

This is a hybrid event with two in-person locations. 

  • 100 Rockafellar Road, Room 2071 (New Brunswick) 
  • 1 Washington Park, Room 608 (Newark)
  • Online


Time  Topic
8:30 am - 9:00 am Breakfast
9:00 am - 9:10 am Opening remarks by Rutgers Business School Dean, Lei Lei, Ph.D.
9:10 am - 9:20 am Remarks by Dr. Chan Choi, Chair of the Marketing Department
9:20 am - 9:55 am Opening Keynote address Christina “CK” Kerley, Rutgers University
9:55 am - 10:30 am Panel #1 - “Marketing the Metaverse: tools & technology”
10:30 am - 11:05 am Panel #2 – “AI”
11:05 am - 11:40 am Panel #3 – “Blockchain”
11:40 am – 12:25 pm Lunch break - Lounge
12:25 pm – 12:55 pm Nailbiter’s Demo
12:55 pm – 1:30 pm Panel #4 – “Oculus/VR design”
1:30 pm – 2:05 pm Panel #5 – “NFTs”
2:05 pm - 2:30 pm Panel #6 – “Crypto-currency: a country’s experience ”
2:30 pm - 3:00 pm Closing Keynote Speaker, Angelia McFarland, Director, Product Marketing, Programs and Operations at Dell Technologies; member of Forbes Council
3:00 pm - 3:45 pm Networking


Register Here


This event is free.