RBS Business Community Engagement Symposium

Through this symposium, Rutgers Business School reaches out and shares information on pressing business issues to stimulate collaboration among an audience of people from higher education institutions, corporations, entrepreneurial endeavors, and government.

29 Oct
Price: $35.00
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1 Washington Park, Newark, NJ 07102

Generating Profit for Growth in Uncertain Times: Unique Strategies for NJ’s Mid-Size Companies

Economists said at the end of last year that there would be a recession this year, then they said there wouldn’t be one, now they are saying there will be one. When Gov. Murphy was elected, everyone assumed that he would get an increase of taxes on “millionaires” (which would affect business owners), now few are making that assumption. President Trump says that certain tariffs will be applied, then he says No they won’t, then he increases them. The numbers seem to tell us that the economy is doing great and that unemployment is low...but is this actually true as far as we are concerned? This Symposium will help Mid-Size Companies (those with at least $ 1 Million in annual revenue) navigate for profit and growth in these uncertain times.

Speakers Include:

Nancy Cantor's profile picture

Nancy Cantor
Chancellor, Rutgers - Newark

Lei Lei's profile picture

Lei Lei
Dean
Rutgers Business School

Jonathan Jaffe's profile picture

Jonathan Jaffe
Jaffe Communications

Brenda Hopper's profile picture

Brenda Hopper
NJSBDC

Sarah Krom's profile picture

Sarah Krom
SKC & Co. CPAs, LLC

Joan McGeogh's profile picture

Joan McGeough
The DAK Group

Melanie Willoughby's profile picture

Melanie Willoughby
NJ Business Action Center

Natalie Steele's profile picture

Natalie Steele
Salesforce.com

Kevin Lyons's profile picture

Kevin Lyons
RBS Public Private Partnerships

Experts on Mid-Sized Companies from industry, consulting, investment banking, marketing, government, manufacturing, law, accounting and more speak on these topics:

  • Panel 1: Mitigating Risks: (a) Financial, (b) Legal, (c) Regulatory
  • Panel 2: Becoming Customer-Centric: (a) Data Mining, (b) Growth Hacking, (c) Digital Strategy
  • Panel 3: Optimizing Your Profits: (a) Supply Chain, (b) Corporate Structure, (c) Blind Spots

America's SBDC New JerseyPlus, hear from a sample of clients of the NJ Small Business Development Centers with over $1 million in annual revenue who will share applications, insights, and success stories. See ”Growing Your Business”

Click here for full agenda, list of speakers, and schedule

8:00 AM

Registration – Bove Hall lobby

Breakfast and Program Location – Second Floor Lounge

9:00

Welcome

Lei Lei, Dean, Rutgers Business School – Newark and New Brunswick

9:10

Opening Remarks

Nancy Cantor, Chancellor, Rutgers University – Newark

9:20

Master of Ceremonies

Leon Fraser, Faculty Member, Rutgers Business School – Newark and New Brunswick

9:25

Brief Overview of NJSBDC Services

Brenda Hopper, CEO, New Jersey Small Business Development Centers (NJSBDC)

9:30

Panel 1: Mitigating Risks: (a) Financial, (b) Legal, and (c) Regulatory

Moderator: Elayne McClaine, Regional Director, NJSBDC – Middlesex County

  • (a) Ken Zuckerberg, Managing Partner, Callan Advisors
  • (b) Carole White-Connor, Esq., Senior Corporate Counsel, T-Mobile
  • (c) Melanie Willoughby, Executive Director, NJ Business Action Center

 

10:10

Short Break

10:15

Panel 2: Becoming Customer-Centric: (a) Data Mining, (b) Growth Hacking, (c) Digital Strategy

Moderator: Lyneir Richardson, Executive Director, CUEED

  • (a) Natalie Steele, Director, Salesforce.com
  • (b) Braun C. Kiess, Principal, Partners2Market LLC
  • (c) Jonathan Jaffe, President & CEO, Jaffe Communications

10:55

Short Break

11:00

Panel 3: Optimizing Your Profits: (a) Supply Chain, (b) Corporate Structure, (c) Blind Spots

Moderator: Arturo Osorio, Assistant Professor of Professional Practice, RBS

  • (a) Kevin Lyons, Director, RBS Public Private Community Partnership Program
  • (b) Joan McGeough, Chief Marketing Officer, The DAK Group
  • (c) Sarah Krom, Managing Partner, SKC & Co. CPAs, LLC

11:40

End of panel discussions

11:45

Lunch Buffet line starts

12:00 PM

Lunch with Keynote Speaker

Introduction of Speaker: Tendai Ndoro, Regional Director, NJSBDC – Essex County

Keynote Speaker: Jim Barnoski, President, Sandler Training Center of Somerset, NJ

12:55

Closing Remarks

Leon Fraser, Faculty Member, Rutgers Business School – Newark and New Brunswick

1:00

Informal Networking

Luncheon Keynote Speaker

Jim Barnoski's profile picture
Jim Barnoski

Jim Barnoski, President, Sandler Training Center of Somerset, NJ
Topic: “The Success Triangle for Sales Growth”

Mr. Barnoski is a sales trainer, public speaker and coach. He has helped hundreds of medium and small businesses as well as entrepreneurs build, grow and improve their sales teams by establishing selling processes to help them meet and exceed their business goals. Jim is a multiple Platinum Award winner and Certified Master Trainer within the worldwide Sandler Organization.

 

Price

Includes Breakfast, 3 Panel Discussions, Keynote Speaker, and Networking Lunch

  • General Admission Registration: $35
  • Deadline for registration is Friday, October 25, 2018

No walk-ons or payment at the door.
Pre-registration and full payment are required in advance of the deadline.
Sorry, no refunds or registration transfers.

Event Registration

Contact

For more information, contact: RBS_Symposium@business.rutgers.edu

Price

This event is $35.00.