Smart Business Plan Workshop - Introduction (Winter Cycle)

Topic: Business Basics

02 Feb
Price: $75.00


The NJSBDC at Rutgers-Newark Smart Business Plan Workshop is offered in 5 hour increments over 4 weeks. This cycle will be held on Fridays and will be conducted virtually via the ZOOM video conferencing platform.

All the essential steps will be covered, including drafting the business goals and objectives, identifying the audience, gathering information, researching, describing products and services, marketing and sales planning, and making financial projections and reports.

At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.

A CERTIFICATE OF COMPLETION will be issued after participating in all 20 hours of the Smart Business Plan Workshop. Costs include:

Training Manual:

  • Resources and assignments via Google Classroom
  • Individualized attention with experienced trainers/presenters
  • Step-by-step online tutoring and counseling
  • Week 1: Executive Summary & the Organization Plan
  • Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Structure; Management Team; Management Team Gaps; Personnel Plan

Week 2: Understanding Market Research & Developing a Marketing Plan

Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones

Week 3: Business Plan Financials (Part I)

Financial Plan; Introduction; Start-up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios

Week 4: Business Plan Financial (Part II)

Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements.

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If you have any further questions, please contact RNSBDC at 973-353-5950 or


This event is $75.00.