Anubha Mishra

Dr. Anubha Mishra serves as Associate Professor and Chairperson of the Marketing Department at Rider University. She earned her Ph.D. in Retailing and Consumer Sciences from the University of Arizona and brings over 15 years of experience in academia as a marketing scholar, educator, and leader. Her research and teaching expertise span consumer behavior, marketing analytics, technology adoption, and sustainable consumption.

Dedicated to excellence in teaching, Dr. Mishra has received multiple awards recognizing her contributions to student learning and academic leadership. She continues to strengthen her pedagogy through professional development, most recently completing Harvard Business School’s Teaching with Cases seminar. Her scholarship has been published in leading journals such as the Journal of Public Health, Health Marketing Quarterly, and the European Journal of Marketing, and she has presented at premier international conferences, including the Academy of Marketing Science and the American Marketing Association. Her research has earned significant recognition, including the Best Paper Award from the Academy of Business Research. She has also contributed as a consultant on an NSF grant focused on data privacy preservation.

As Chairperson, Dr. Mishra provides strategic leadership in curriculum and new program development, accreditation and assurance of learning, faculty recruitment and mentorship, interdisciplinary collaboration, and student engagement and advising. Her leadership excellence was recognized with the prestigious Chairperson Leadership Award in 2024.

Passionate about bridging academia and industry, Dr. Mishra continues to advance innovative approaches to teaching, curriculum design, research, consulting, and executive education. She remains committed to fostering meaningful connections between scholarly research and real-world practice, preparing students and organizations to thrive in a rapidly evolving marketplace.