Dave Wieneke

Instructor of Professional Practice

Area of expertise

Executive Education

Dave Wieneke is an agency executive and brand marketer who has pushed the edge of new media since it really was new.

He published a chain of technology magazines in the 90s, successfully grew two technology start-ups, and built market-leading digital teams for Thomson Reuters, The Christian Science Monitor, and Sokolove Law.

Dave currently directs the Digital Strategy practice for Connective DX, a digital experience agency based in Portland and Boston. He has taught graduate courses in mobile strategy, digital business transformation, and social branding.

Dave also writes for eConsultancy and AdAge, and you can find him tweeting at @UsefulArts and blogging on the future of digital marketing at www.UsefulArts.us.

Insights

Customer strategy foundation: Search, Experience and Credence (SEC) analysis determines how customers buy

Tuesday, January 29, 2019

Media Mentions

PK, Last Friday flyover: Reviews of COVID websites, BY : Dave Wieneke

Friday, July 31, 2020

PK, MIT’s COVID-19 challenge: A weekend of work with fresh constraints, by : Dave Wieneke

Friday, June 12, 2020

PK, Webinar: Building connected healthcare experiences, by Dave Wieneke

Friday, May 08, 2020

eHealthcare, AI Chatbots Join the Frontline of COVID-19 Triage: Conversational Interfaces Speed Care, by Dave Wieneke

Monday, April 06, 2020

Executive Education Programs

Mini-MBA: Customer-Centric Management

The Mini-MBA: Customer-Centric Management teaches managers how to fundamentally re-orient the role of the customer from the end of the sales process to the driver of core values, philosophy, strategy and operations. More information leads to more choices, and experienced managers will learn to align their strategy and goals with the needs and wants of their customers.

In Class program: $4995.00

Learn More

Group of people smiling while gathered in front of a laptop