Defining the Mini-MBA
Dive deeper into the makeup of the Mini-MBA and what makes this credential unique and beneficial in support of lifelong learning.
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In today’s fast-paced world of AI and social media, customer-centric alignment is essential yet one of the most challenging tasks for business leaders. It’s not just about strong customer service; it requires every function and level of the organization to work toward the same goal. This transformation, both in how companies engage customers and operate internally, ultimately defines corporate culture through the lens of customer experience.
The Mini-MBA in Customer-Centric Management (CCM) equips professionals with the tools, frameworks, and strategies to design and deliver experiences that delight customers while driving measurable business impact.
Through hands-on, case-driven, and interactive sessions, as well as class exercises, participants will learn about the latest research and best practices, as well as the most effective and ineffective approaches, taught by top industry experts. The CCM program will provide the best models for organizational alignment and true customer centricity.
Dive deeper into the makeup of the Mini-MBA and what makes this credential unique and beneficial in support of lifelong learning.
Faculty Spotlight
Instructor
Professor Ronnie Battista is a senior executive with 20 years experience visioning and delivering creative and profitable cross-channel interactive experiences with bottom line impact. Early in his career as a business analyst, his project experiences highlighted a gap between what business and IT groups were asking for and what customers and...
If you are an experienced professional in traditional business management, this course offers an opportunity for formal training that will update your skills. Learn to adapt your business strategy and goals to center around the experience of the customer.
If you are early in your management career, our Mini-MBA in Customer-Centric Management will give you a solid foundation in what being an effective manager requires, with an orientation toward developing those skills in a customer-focused business.
This program will address the topics most critical to mastering customer-centric management.
A sampling of these topics include:
Please contact Vickie Anderson, Program Manager at (848) 445-9248 or vanderson@business.rutgers.edu.