Francisco J. Quevedo

Francisco J. Quevedo is an Assistant Professor of Professional Practice with the Marketing Department at Rutgers Business School, he is the Executive Director of the Center for Marketing Advantage, Advancement, and Action (https://www.business.rutgers.edu/cm3a), and has been elected Senator for the 2025 – 2028 term. He is a University of Massachusetts, Amherst, 1978 graduate in economics and got his doctorate in Marketing, MBA, and CAGSB at Pace University, New York, NY. He was an Adjunct at Pace and NYU before coming to Rutgers in 2020. He worked in the corporate sector between 1983 and 1988, and taught college between 1988 and 1991; he developed his family’s businesses in insurance, tourism, entertainment, and agriculture for over 30 years before returning to academia in 2016. He has taught college for over 15 years altogether and done consulting since 1983 for Fortune 100 firms, NGOs, and government agencies in Japan, Andorra, Panama, Venezuela, Ecuador, Colombia, Honduras, Saint Lucia, and the US. His research focuses on brand management and non-profit marketing, having been published thirteen times since 2019, with two more papers approved for publication in 2025, and another one in the pipeline. He received the 2023 Dean’s Meritorious Award for Teaching Innovation, and was listed in Marquis’ 2024 Who’s Who in America among the top educators. Under the CM3A, he coordinates consulting projects that allow graduate and undergraduate students to learn experientially by interacting with real-life firms, NGOs, and government agencies from the US and abroad.