Ian Cleary

Instructor of Professional Practice

Area of expertise

Executive Education

Ian Cleary is the founder of RazorSocial, a world-leading marketing technology blog. In a report by Onalytica, Ian was listed as the 25th most influential person in social media globally and the 38th most influential content marketer.

Ian's blog has been a winner of the annual Social Media Examiner blog awards from 2012 to 2016.

In addition to writing for his award-winning blog, Ian also contributes articles to VentureBeat, Entrepreneur.com, Huffington Post, and many other leading online publications.

He speaks at the top marketing conferences around the world, including Social Media Marketing World, Content Marketing World, and MarTech. Ian's work has been featured in the New York Times, Inc.com and Forbes. Forbes recently referred to Ian’s presentation at MarTech as "one of the most memorable presentations of the conference."

Ian was also a contributing author to Success Secrets of the Online Marketing Superstars.

Executive Education Programs

Complete Content Marketing: The Art and Science of Making Content Matter

Content marketing is still a relatively new practice, but its use has exploded and evolved incredibly rapidly. This proliferation has also ushered in an age of “content shock”, making content marketing as challenging as it is valuable. Creating content for content’s sake should not be the objective; rather, the goal is to invite prospects and customers into your brand story through relevant and engaging forms of content. This, in turn, requires a blend of both creativity (art) and data-driven action (science).

Online program: $1995.00

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Complete Content Marketing: The Art and Sciences of Making Content Matter / Credit: Thinkstock Photos-kopitinphoto