Professor Suk is a seasoned marketing executive and has over 20 years of experience leading large scale analytics, data, and AdTech/MarTech initiatives across CPG (P&G, Reckitt), Telecom (AT&T, Comcast), Financial Services (Amex, NYSE, Barclays), Media (NYTimes, Thomson Reuters), Healthcare (Amgen, Moderna) and Consulting (Accenture, CapGemini Ernst & Young).
She is passionate about utilizing data, analytics, and technology to deliver impactful marketing insights and initiatives that drive value. Currently she's a Managing Partner, Executive Director of Marketing Intelligence & Science at Wavemaker, where she leads a large team, delivering data-driven solutions in measurement, audience and advanced analytics for top brands.
In her previous agency roles, she advised clients on AdTech/MarTech/Analytics on improvements which created millions in media savings and drove double-digits growth on acquisition rates, developed strategies to help clients navigate through the evolution to a cookie-less environment, and built innovative measurement and testing frameworks that were adopted across an entire agency. Prior to agencies, she worked in technical consulting with big data and global analytics management for brands.
Jing is an avid mentor and coach. She is an Adjunct Professor of 9 years with the Rutgers Business School, teaching Digital Marketing Analytics in the Rutgers Executive MBA program.
Jing holds a master's degree in Business Administration and a bachelor’s degree in Computer Science.