Mark Burgess

Instructor

Area of expertise

Executive Education

Curriculum Vitae

Mark is co-founder and president of Blue Focus Marketing, a social branding consultancy that was awarded the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing blog. Mark is also the co-author of the best seller The Social Employee: How Great Companies Make Social Media Work.

Mark participated as a 2014 TED Talk speaker at TEDxNavesink, and he was listed in Forbes.com's “Must-Follow Marketing Minds for 2014". In November of 2014, Mark was ranked #19 on Onalytica's list of Top 200 Content Marketing Influencers worldwide.

Mark’s career spans marketing, advertising, professional services consulting, and education. Mark has held senior-level marketing roles at PricewaterhouseCoopers, AT&T, and McCann. Mark is also an adjunct at leading universities in New Jersey.

Additionally, Mark is on the expert training faculty for the American Marketing Association's Integrated Marketing Communications and Content Marketing workshops.

Media Mentions

Super Spun Article, Customer Service in 2021 and Beyond: Salesforce Study Reveals the Pandemic’s Lasting Impact, by Mark Burgess

Monday, April 26, 2021

Blue Focus Marketing, 3 Leadership Lessons from Cubs’ Stunning Victory, Mark Burgess

Monday, July 10, 2017

Wharton Business Radio, Mark Burgess leads discussions on social employee advocacy marketing and social leaders

Wednesday, September 07, 2016

Executive Education Programs

Mini-MBA: Social Media Marketing

Our Mini-MBA in Social Media Marketing is designed to position you as a leader—navigating the landscape of social media tools, but also understanding other important inputs (such as influencer engagement, social listening and content development) to gain a more holistic understanding of this space and enable you to create and execute a social media strategy.

In Class program: $4995.00

Online program: $3495.00

Next Class Date

Sep 09 - Dec 02, 2021

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