Breakthrough Business Thinking: Has “Customer Experience” become the new battleground for brands?
Our Rutgers Business School executive education team spoke with Stan Phelps. He is a TEDx speaker, Forbes Contributor, IBM Futurist and founder of PurpleGoldfish.com, a think tank that inspires leaders to think differently about Customer Experience. Phelps leads an interactive and thought provoking session in our upcoming Mini-MBA™: Customer-Centric Management (CCM) certificate program. Our discussion focused on the new expectations of “Customer Experience” and why brands must create exceptional and memorable experiences to win the hearts and minds of consumers.
Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders. We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.
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