Breakthrough Business Thinking: Have brick-and-mortar retail stores become obsolete?

Recently, our Rutgers Business School Executive Education team spoke with Stacy Smollin Schwartz. Stacy brings decades of corporate experience with a focus on omni-channel marketing strategy, e-commerce, digital marketing and social media strategy to our Rutgers Business School programming. Stacy leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing program. In this video, we learn why traditional retailers must reinvent themselves to offer their customers more than just a shopping opportunity, but an experience.

Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders. We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.

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