Breakthrough Business Thinking: What is the difference between a metric and a KPI?
The Rutgers Business School Executive Education team recently spoke with the President of BarnRaisers Rob Petersen. Prior to launching his own online marketing solutions company, Petersen was executive vice president/chief strategy officer for Omnicom. He has also held leadership positions at FCB, Euro RSCG, and Saachi & Saachi. He leads many sessions in our portfolio of programs, including our Mini-MBATM: Digital Marketing program. In this brief video, we discuss “metrics that matter” and how they align with business objectives.
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