Breakthrough Business Thinking: What is the difference between a metric and a KPI?

The Rutgers Business School Executive Education team recently spoke with the President of BarnRaisers Rob Petersen. Prior to launching his own online marketing solutions company, Petersen was executive vice president/chief strategy officer for Omnicom.  He has also held leadership positions at FCB, Euro RSCG, and Saachi & Saachi.  He leads many sessions in our portfolio of programs, including our Mini-MBATM: Digital Marketing program. In this brief video, we discuss “metrics that matter” and how they align with business objectives.

Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders. We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.

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