Breakthrough Business Thinking: Why is influencer marketing so effective?

The Rutgers Business School Executive Education team recently spoke with Neal Schaffer, CEO of Maximize Your Social and lead faculty for our exciting new program Social Selling in a Digital World. Schaffer is a recognized innovative leader in the world of business social media. In addition to being named one of marketing’s 10 biggest thought leaders by, he has also been recognized as a Forbes Top 50 Social Media Power Influencer two years in a row as well as a Forbes Top 5 Social Sales Influencer. Schaffer is also an accomplished author and leads many sessions in our portfolio of programs including our upcoming Mini-MBATM: Social Media Marketing program. In this video, Schaffer explains how a convergence of trends such as user generated content, employee advocacy campaigns, and brand advocacy campaigns are combining to create a new “business of influence” era in marketing.

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