How can we master “moments” in the consumer journey?
Recently, our Rutgers Business School Executive Education team spoke with Christina “CK” Kerley, founder of All Things CK. A forerunner and futurist, CK provides expertise on emerging technology, business models of tomorrow, innovative solutions and future trends for Fortune 500 companies. CK leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing program. In this brief video, we discuss the proliferation of mobile devices and how marketers can master “moments that matter” to predict and address consumers’ needs immediately to delight, surprise and exceed customers’ expectations.
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