How do we get started with influencing influencers in our marketing campaigns?

Recently, our Rutgers Business School Executive Education team spoke with Greg Jarboe, President and co-founder of SEO-PR. Jarboe is the author of “YouTube and Video Marketing: An Hour a Day” and is also a contributor to “Enchantment: The Art of Changing Hearts, Minds, and Actions” by Guy Kawasaki. Greg leads many sessions in our portfolio of programs, including our upcoming Mini-MBATM: Social Media Marketing program. In this video, we discussed why “Keeping Up with the Kardashians” may not be the best strategy for our influencer marketing campaigns and why taking the time to form mutually-beneficial relationships with influencers is a much better investment of our time and resources.

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