Webinar: Marketing in Uncertain Times

Rutgers Business School’s Virtual Lunch & Learn Series presents Tim Peter, instructor of professional practice, Rutgers Business School Executive Education. In this webinar, Tim Peter looks at how to think about marketing during uncertain times, addressing the question “what’s a great marketer to do?”

How can you market your business — online or offline — during uncertain times? The economy has been all over the place lately, making business leaders and marketers indecisive in rapidly changeable conditions. Facing inflation, possible recession, supply chain issues, hiring and employee retention challenges, what’s a great marketer to do? Is it best to lower prices? Slash the budget? Give up on marketing altogether?

An expert in online marketing and e-commerce strategy, Tim Peter focuses on web analytics, content strategy and the integration of social media and search engine marketing. He is a member of the Search Engine Marketers Professional Organization (SEMPO), HSMAI and the Digital Analytics Association.

Tim Peter, instructor of professional practice, Rutgers Business School Executive Education looks at how to think about marketing during uncertain times.

Originally aired July 22, 2022

This webinar is part of Rutgers Business School’s Virtual Lunch & Learn Series, which covers the hottest trends and business topics to stay relevant. Free, monthly, live online webinars, including Q&A with faculty and thought leaders during lunch. Explore past Virtual Lunch & Learn webinars.

The Virtual Lunch & Learn Series is powered by Rutgers Business School Executive Education. If you have any questions, you may contact our Executive Education team directly at 1-848-445-2020. See upcoming webinars.

 

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