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Webinar: The ROI of AI
Rutgers Business School’s Virtual Lunch & Learn Series presents Rob Petersen, an experienced advertising and marketing executive, who spent years working at major NYC ad agencies in leadership positions before he started his own agency, BarnRaisers, in 2009. BarnRaisers is a full-service digital marketing agency that builds brands, proving ROI.
As President of BarnRaisers, Petersen has guided organizations through the evolving landscape of digital marketing, empowering teams to harness data and storytelling for measurable results. Since the rise of AI in the 2020s, the ROI of AI has proven a challenge to many businesses; one where the principles Petersen has employed for over 15 years offer a relevant and valuable extension. Petersen is also the author of two books and a faculty member with Rutgers Business School Executive Education. With extensive experience in both academia and the business world, Petersen combines strategic insight with practical expertise.
Rob Petersen, the president of BarnRaisers, a digital marketing agency, describes how to measure the return on investment of artificial intelligence and the considerations managers must take.
Originally aired September 25, 2025.
This webinar is part of Rutgers Business School’s Virtual Lunch & Learn Series, which covers the hottest trends and business topics to stay relevant. Free, monthly, live online webinars, including Q&A with faculty and thought leaders during lunch. Explore past Virtual Lunch & Learn webinars.
The Virtual Lunch & Learn Series is powered by Rutgers Business School Executive Education. If you have any questions, contact our Executive Education team at 1-848-445-2020.
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