2026 RBS Marketing Summit Redefining the Modern Marketer: Tech Enabled. Human Powered.
An educational and networking event for Rutgers Business School students to learn from industry experts on how to thrive in the marketing landscape of tomorrow.
The role of today’s marketer is evolving at an unprecedented pace, shaped by the rapid rise of AI, automation, and advanced analytics. Yet success in this new landscape requires more than technical proficiency—it demands the ability to pair tool fluency with sound judgment, creativity, and meaningful human connection. Rutgers Business School’s 8th Annual Marketing Summit, “Redefining the Modern Marketer: Tech Enabled. Human Powered,” will explore this critical balance, offering attendees valuable insights into how technology and human execution intersect. Through a dynamic mix of keynote presentations, rotating expert sessions, structured networking, and hands-on afternoon programming, participants will hear directly from industry practitioners, including recent RBS graduates, navigating these changes in real time and leave better equipped to thrive in the modern marketing environment.
Agenda
| TIME | TOPIC |
| 8:30 - 9:00 am | Breakfast |
| 9:00 - 9:10 am | Welcome Remarks and Thank You’s by Saverina Anthony (MC) |
| 9:10 - 9:20 am | Marketing Department Overview and Intro of Dean Lei by Can Uslay |
| 9:20 - 9:35 am | Opening Remarks by Rutgers Business School Dean Lei |
| 9:35 - 10:10 am | Morning Keynote by Grace Dolan, President, Sharp Electronics, U.S. |
| 10:15 - 11:45 am | Morning Expert Sessions
|
| 11:50 - 12:50 pm | Applied Marketing Lab
|
| 12:50 - 1:35 pm | Lunch |
| 1:35 - 2:35 pm | Structured Networking |
| 2:35 - 3:40 pm | Career Forum
|
| 3:40 - 3:45 pm | Event Close |
Price
This event is free.