Self | Team | Organization

Program Completed:

  • Mini-MBA: Digital Marketing

Alumni Spotlight: Brendan Shank

Associate, Global Operations Leadership Development (GOLD), Johnson & Johnson

Brendan Shank is a Global Operations Leadership Development (GOLD) Associate at Johnson & Johnson. The GOLD Program aims to develop proficient leaders in the field of supply chain management whose responsibilities include but are not limited to operations, procurement, and customer and logistics services. Brendan is currently engaged in various work rotations nationwide, using his expertise and professional experience to deliver impactful business results relevant to his current projects.

How has your learning been applicable in your current role?

The insights I gained from completing the Mini-MBA in Digital Marketing have proven invaluable. The program equipped me with a comprehensive understanding of digital marketing strategies, allowing me to contribute to the development and execution of impactful initiatives. I was able to optimize quality and manufacturing processes by applying the data analytics and customer-centric approaches I derived from the course, ensuring a more robust and effective quality control framework. Overall, the program’s focus on strategic thinking and adaptability has enabled me to bring innovative solutions to business challenges that I have faced, fostering continuous improvement within the manufacturing environment.

What motivated you to pursue this program?

My motivation to enroll in the Mini-MBA Digital Marketing program primarily stemmed from recognizing the increasing importance of digital marketing within business. As a supply chain management professional, I sought to broaden my skill set and stay ahead in a rapidly developing market by enrolling in a program I knew to have a reputation for delivering cutting-edge knowledge. Also, the flexibility of the online Mini-MBA was incredible for me, mainly because of my travel-intensive job and cross-country moves. Everyone was extremely responsive when I reached out, and I had every resource I needed to succeed in the program.

What was your biggest personal or professional gain from taking this program?

My most significant gain was the fusion of my supply chain management expertise with a robust understanding of digital marketing principles as a result of completing the course. This unique combination has allowed me to approach business challenges holistically, making me a more versatile and strategic contributor to my organization. The program ignited a newfound passion for the dynamic world of digital marketing, opening doors to exciting possibilities within my career.

How were you able to use this program to reinvent yourself?

The program catalyzed my professional reinvention by broadening my skill set and expanding my professional identity beyond traditional supply chain management roles. Integrating digital marketing knowledge into my repertoire has enabled me to navigate the constantly evolving business landscape confidently. This reinvention has positioned me to be a forward-thinking professional capable of bridging the gap between supply chain management and digital marketing strategies, which will serve me well in my career.

What does the term “lifelong learning” mean to you?

I see lifelong learning as a commitment to continuous personal and professional development throughout one's career, a perpetual journey including and extending beyond formal education. It involves actively seeking opportunities to expand knowledge through formal education, on-the-job experiences, or self-directed learning. It is about staying curious and adaptable while continuing to drive the pursuit of excellence in the ever-changing world of supply chain management and digital marketing. This commitment to continual growth benefits me personally and enhances my ability to contribute meaningfully to the organizations I serve.

In looking back on your program experiences, what stands out to you?

Looking back on the enriching experience of completing the Mini-MBA program, what stands out to me is the vibrant and interactive learning environment that complemented my existing expertise. The program's emphasis on practical skills and strategic thinking reinforced my understanding of supply chain dynamics while seamlessly allowing me to integrate digital marketing strategies into my core capabilities. The hands-on approach and collaborative learning environment gave me a holistic perspective that I see as invaluable in addressing the multifaceted challenges within supply chains and operation management. The culmination of my two previous academic degrees from Rutgers Business School alongside the Mini-MBA in Digital Marketing has positioned me as a well-rounded professional.

What advice would you give to fellow professionals or colleagues that might not have considered this type of program?

My advice to fellow professionals considering this program is to recognize the transformative impact it will have on a career. The Mini-MBA in Digital Marketing offers a unique opportunity to gain expertise in a rapidly growing field, enhance marketability, and further contribute to organizational success. I encourage any individual to embrace the opportunity to diversify their skill set, connect with industry professionals, and apply any practical knowledge gained immediately. Investing in continuous learning such as this pays dividends in personal and professional growth, which positions you as a valuable asset in today’s ever-evolving business landscape.

Published February 29, 2024
Learn More About Our Programs
Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.

In Class program: $4995.00
Online program: $3495.00
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