S. Chan Choi

Professor, Department Chair, and Director of the Center for Marketing Research

Area of expertise

848-445-3525 chanchoi@business.rutgers.edu Curriculum Vitae

Professor Choi’s interests include modeling price competition in various marketing contexts and competitive product positioning. His current research topics include store brand competition and pricing captive products such as laboratory equipment and supplies. He has published in several journals including Marketing Science, Management Science and Journal of Retailing, and contributed chapters to several books.

Professor Choi received his Ph.D. and M.A, for the University of Pennsylvania, MBA from Michigan State University and B.A. from Seoul National University.

Academic degrees

Ph.D., M.A., University of Pennsylvania; Decision Sciences/Marketing

M.B.A., Michigan State University; Management Science

B.A., Seoul National University; Management