Rich Keller
RBS Executive Education Lecturer
Can you describe your personal brand in just ‘One Word’?
For over 25 years, Rich Keller has used this philosophy to help shape iconic brand identities at Nabisco, Kraft Foods, Cadbury, and Godiva. After discovering his own ‘One Word’—CATALYST—Rich made the bold decision to leave his successful corporate career and pursue his mission: transforming one million lives, one word at a time.
Today, Rich is changing how business leaders perceive themselves. He helps them discover their core value—one that reflects who they truly are—empowering them to confidently present a clear, unique identity that helps them navigate their career with purpose and achieve sustained success.
Through his transformational approach, Rich takes audiences on a journey to uncover their own ‘One Word,’ showing how their core value can shift how they are seen, helping them Stand-out, Conquer Obstacles, Reach Excellence, and SCORE.
A TEDx speaker and MBA graduate from the Wharton School of the University of Pennsylvania, Rich is easy to spot in a crowd, often wearing his signature Survivor Buff—one of the 50 he’s collected since his teens.