Professor, Vice Dean for Academic Programs and Learning Assurance, and Co-Editor-in-Chief of Rutgers Business Review
Shen Yeniyurt is Professor and Vice Dean for Academic Programs and Learning Assurance at Rutgers Business School. He is also the Co-Editor-in-Chief of Rutgers Business Review (RBR). Professor Shen Yeniyurt was the Chair of the Marketing Department from 2020 to 2022. He is the founding Co-Editor-in-Chief of Rutgers Business Review (founded 2016) and the founding Co-Director of the Center for Market Advantage (founded 2015). He served as Vice-Chair of the Marketing Department from 2019-2020 and the Vice-Chair of the Supply Chain Management and Marketing Sciences Department from 2012-2013. He also served as the founding Academic Co-Director of the New Brunswick Undergraduate Program in Supply Chain and Marketing Sciences from 2008-2013. Shen has an outstanding interdisciplinary research record across multiple disciplines at RBS. He was the recipient of the Rutgers Business School Dean’s Research Professorship in 2019 and was a Rutgers University Chancellor’s Scholar (2016-2018). He was also the recipient of the Best Marketing Professor by the Rutgers Business Governing Association in 2011.
Prof. Yeniyurt teaches the Global Marketing Strategy course which presents the unique and complex characteristics of marketing in global markets. In this course, EMBAs are presented with organizational and environmental factors that have to be taken into account while formulating and implementing global marketing strategies.
Ph.D., Michigan State University; Marketing
MBA, Bogazici University
B.S., Istanbul Technical University; Industrial Engineering
Professor Yeniyurt’s published work with Ph.D. students:
With Mehmet Berk Talay, while he was a Ph.D. candidate at Michigan State University:
Townsend, Janell D., Yeniyurt, Sengun and Mehmet Berk Talay (2008) Getting to Global: An Evolutionary Perspective of Brand Expansion in International Markets, Journal of International Business Studies, forthcoming.
Yeniyurt, Sengun, Townsend, Janell D. and Mehmet Berk Talay (2007) Factors Influencing Brand Launch in a Global Marketplace, Journal of Product and Innovation Management, 24 (September), pp 471-485.
Townsend, Janell, Yeniyurt, Sengun, and Mehmet Berk Talay, Global Coevolution: Factors Influencing the International Expansion of Automotive Brands, 2007 Academy of International Business Conference, (Indianapolis, IN, June 25-28, 2007).
With Jing Yang, while she was a Ph.D. candidate at University of Massachusetts, Amherst:
Yang, Jing, Chan, Kwong, andSengun Yeniyurt, Exploring Brand Equity Differences Between Utilitarian and Hedonic Products, 2008 Academy of Marketing Science Annual Conference (Vancouver, BC, Canada, May 28-31, 2008).
With Erin Cavusgil, while she was a Ph.D. student at Michigan State University:
Yeniyurt, Sengun, Townsend, Janell D. and Erin Cavusgil, International Marketing Alliance Dynamics: Empirical Findings from the Pharmaceutical Industry, 2005 AMA Winter Marketing Educators’ Conference Proceedings (San Antonio, TX, February 11-14, 2005). Awarded Best Global Marketing Paper.
Name: Chung, June-ho
Graduation Date: 2022/January
Name: Zhang, Junhou
Graduation Date: 2021/October
Name: Kim, Rae Yule
Graduation Date: 2020/May
Name: Emine Erdogan
Graduation Date: 2018/October
Thesis Title: The Effect of Consumer Mindfulness on Complex New Product Acceptance
Name: Alotaibi, Rayed
Graduation Date: 2018/May
Thesis Title: The Impact of the Announcement of Athlete Endorsements on Firm Value: An Event Study Analysis
Name: Hong, Zhijian
Graduation Date: 2017/October
Thesis Title: The Impact of Employee Referral Programs on Referral Likelihood and Customer Purchase Intention
Name: Umar, Setiadi
Graduation Date: 2017/January
Thesis Title: Competitive Condition and Dynamics of Market Positioning
Name: Satoglu, Emine
Graduation Date: 2016/October
Thesis Title: The Role of National Innovation Systems on FDI: A Longitudinal Data Analysis on Dunning’s Investment Development Path
Name: O'Connor, Genevieve
Graduation Date: 2014/October
Thesis Title: Enhancing Service Usage by Improving Access: Essays on Service Marketing
Name: Carnovale, Steven
Graduation Date: 2014/May
Thesis Title: The Antecedents of Supply Chain Manufacturing Joint Ventures: A Social Network Perspective
Name: Bayraktar, Ahmet
Graduation Date: 2013/May
Thesis Title: Understanding the Effect of Country Equity on Consumer-Based Brand Equity: A Foundation to Country Branding Strategies