Breakthrough Business Thinking: All hype aside, how will marketers leverage artificial intelligence in 2019?

Recently, our Rutgers Business School Executive Education team spoke with Mike Moran, senior strategist at SoloSegment and founder of Biznology. He is the author of the acclaimed book on internet marketing Do it Wrong Quickly, and the best-selling book Search Engine Marketing as well as the co-author of the newly released Outside-In Marketing: Using Big Data to Guide Your Content Marketing. He leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing program. In this video, we discuss how to avoid shiny new object syndrome with leading edge technology, ask the right questions of your technology partners and put Artificial Intelligence (AI) to work for your company.

Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders.  We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.

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