Breakthrough Business Thinking: How can we harness the power of online ratings and reviews?

Recently, our Rutgers Business School Executive Education team spoke with BarnRaisers President Rob Petersen. Prior to launching his own online marketing solutions company, Petersen was the executive vice president and chief strategy officer for Omnicom. He has also held leadership positions at FCB, Euro RSCG and Saachi & Saachi. He leads many sessions in our portfolio of programs, including our Mini-MBATM: Digital Marketing program. In this brief video, we discuss how savvy consumers rely on ratings and reviews to influence their purchasing decisions. We also share some practical advice on how to collect and curate authentic reviews from your customers.

Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders. We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.

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