Breakthrough Business Thinking: How can you optimize your content plan with new AI tools and search marketing tactics?

Recently, our Rutgers Business School Executive Education team spoke with Tim Peter, founder of Tim Peter & Associates, about the ubiquitous nature of Artificial Intelligence (AI). Peter is an expert in online marketing, e-commerce strategy, web analytics, customer experience, and next-generation technology. He leads many sessions in our portfolio of programs including the Mini-MBATM: Digital Marketing program, the Mini-MBATM: Social Media Marketing program and the Mini-MBA™: Customer-Centric Management (CCM) program. In this brief video, we discuss how new AI tools are being used to transform the way we think about search engine optimization in our content marketing strategy.

Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders. We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.

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