Breakthrough Business Thinking: How has the Internet of Things (IOT) changed the marketing mix?

Recently, our Rutgers Business School Executive Education team spoke with Christina “CK” Kerley, founder of All Things CK. A forerunner and futurist, Kerley provides expertise on emerging technology, business models of tomorrow, innovative solutions and future trends for Fortune 500 companies. Kerley leads many sessions in our portfolio of programs, including our upcoming Mini-MBATM: Digital Marketing program. In this brief video, we discuss how companies can harness the Internet of Things (IOT) by bringing computing and connectivity into everyday products to extend value and create meaningful customer experiences .

Did you know? - Rutgers Business School Executive Education works directly with corporate clients to identify and prioritize strategic opportunities that may include management development training sessions and/or workshops with senior leaders. We bring deep industry research and emerging best practices to the table, while tapping extraordinary talent and consulting expertise to provide scale, execution capability and global coverage. Contact us today to learn how we can help you leverage “Breakthrough Business Thinking” at your company.

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