How can we use Customer Experience psychology and psychological perspectives to impact an organization?

Recently, our Rutgers Business School Executive Education team spoke with Dr. Ashwani Monga, Professor of Marketing and Chair of Rutgers Business School Marketing Department. Dr. Monga leads a thought provoking and interactive session on “Customer Experience (CX) Psychology” in our Mini-MBA™: Customer-Centric Management (CCM) certificate program. Our discussion focused on why applying the principles of behavioral psychology can improve the quality of customer interactions, how to prioritize investments in CX and build brand recognition as a customer-centric organization.