Can (John) Uslay

Can Uslay (MBA and Ph.D., Georgia Institute of Technology) is Dean's Research Professor of Marketing, Director of the Center for Marketing Advantage, Advancement, and Action (CM3A),  Affiliated Faculty of Supply Chain Management, and Department Chair at Rutgers Business School at Newark and New Brunswick

His research interests lie broadly within marketing strategy and theory construction. He is a recipient of two NJ Bright Idea Awards, Chancellor's Teaching Excellence Award, the Valerie Scudder Award, MAACBA Teaching Innovation Award, WDI Global Case Writing Competition Award, AMA EMSIG Gerald Hills Best Paper Award and Abdul Ali Promising Research Awards, and several Dean's awards for outstanding scholarship, teaching, and service. His research has been presented in various international conferences and published in the leading academic journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, European Business Review, GLIMS Journal of Management Review and Transformation, International Business Review, International Journal of Technology Management, International Journal of Business Environment, International Journal of Quality & Reliability Management, Journal of Advertising Education, Journal of Business-to-Business Marketing, Journal of Business Research, Journal of Business Strategy, Journal of Creating Value, Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Research in Marketing & Entrepreneurship, Journal of Retailing & Consumer Services, Journal of Small Business Management, Journal of Strategic Marketing, Journal of the International Council for Small Business, Marketing Education Review, Marketing Letters, METU Studies in Development, Review of Marketing Research, Strategy Science, and the Rutgers Business Review. He has co-authored five and co-edited four books, and over seventy articles/book chapters/sections (eight in re-print). Among these, The Global Rule of Three (2020, Palgrave MacMillan) was a finalist for the AMA Leonard L. Berry Marketing Book Award. He has served RBS as Vice Dean for Academic Programs and Innovations (2019-2022), Vice Dean for Innovation and Strategic Partnerships (2022-2023), and AMA as Chair of the Entrepreneurial Marketing SIG (2014 – 2021). He currently serves as Director of the Center for Marketing Advantage, Advancement and Action (CM3A), Associate Editor for the Rutgers Business Review, and the Journal of Creating Value, and a DSEF and AEF VPP Fellow. His work experience prior to academia includes various organizations/functions such as internal consulting at a conglomerate, international marketing of consumer electronics, and assisting the State of Georgia with high-tech-based economic development.

Navigating Brand Activism

Marketing Theory, Global Expanded Edition

Global Rule of Three