Francisco J. Quevedo

Francisco J. Quevedo is an Assistant Professor of Professional Practice with the Marketing Department at Rutgers Business School; he is also the Executive Director of the Center for Marketing Advantage, Advancement, and Action (https://www.business.rutgers.edu/cm3a), and Senator for the 2025 – 2028 term. He is a University of Massachusetts, Amherst, 1978 graduate in economics and got his doctorate in Marketing, MBA, and CAGSB at Pace University, New York, NY. He was an Adjunct at Pace and NYU before coming to Rutgers in 2020. He worked in the corporate sector between 1983 and 1988, and taught college between 1988 and 1991; he developed his family’s businesses in insurance, tourism, entertainment, and agriculture for over 30 years before returning to academia in 2016. He has taught college for over 15 years altogether and done consulting since 1983 for Fortune 100 firms, NGOs, and government agencies in Japan, Andorra, Panama, Venezuela, Ecuador, Colombia, Honduras, Saint Lucia, and the US. Under the CM3A, he coordinates close to 30 consulting projects per year, which allow graduate and undergraduate students to learn experientially by interacting with real-life firms, NGOs, community and government agencies from the US and abroad. He received the 2023 Dean’s Meritorious Award for Teaching Innovation, and was listed in Marquis’ 2024 Who’s Who in America among the top educators. His research focuses on brand management and non-profit marketing, having been published fifteen times since 2019, with three more papers in the pipeline. In 2026 he has published Quevedo, F. & Gopalakrishna, P. (2026). Intuitive Advertising. Journal of Humanities and Social Sciences ISSN: 2690-0688, DOI https://dx.doi.org/10.33140/JHSS.09.03.01; Vol. 9, Issue 3. https://share.google/SGCzPtiQJTkbNdMlK and Quevedo, F. (2026). Fundraising in Sports: A case study. The Sport Journal. Spring issue, Vol. 24, No. 1, pp. 80-87. ISSN: 1543-9518. https://thesportjournal.org/article/fundraising-in-sports-a-case-study/