Gabriela Tonietto

Area of expertise

Marketing

973-353-5186 gtonietto@business.rutgers.edu Curriculum Vitae

Gabriela Tonietto joined Rutgers Business School as an Assistant Professor of Marketing in 2017. Tonietto holds a Ph.D. in Marketing and a B.S.B.A. both from Washington University in St. Louis. Her research interests include time perception and consumption, scheduling, and experiential enjoyment. Tonietto’s research provides implications for helping consumers to make better decisions about their time as well as for marketers looking to improve consumers’ experiences. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology and has been featured in such media outlets as The New York Times, The Washington Post, The Huffington Post, TIME, and Health.

Academic degrees

Ph.D., Washington University in St. Louis; Marketing

B.S.B.A., Washington University in St. Louis

Professor Tonietto on the relationship between scheduled appointments and our perception of time

Insights

Business Insight: Generating Content Increases Consumer Enjoyment

Tuesday, May 25, 2021

How to use your free time to be more productive

Wednesday, May 29, 2019

Media Mentions

Daily Mail, Anticipating a fun event can warp your sense of time, Gabriella Tonietto

Thursday, May 27, 2021

Forbes India, Why putting your phone away isn't the answer, Gabriela Tonietto

Monday, March 15, 2021

INSEAD Knowledge, Why Putting Your Phone Away Isn’t the Answer, Gabriela Tonietto

Wednesday, December 09, 2020

Daily Mail, Tweeting and posting photos at concerts 'can improve the experience', Gabriela Tonietto

Friday, November 13, 2020

Science Daily, Do consumers enjoy events more when commenting on them?, Gabriela Tonietto

Tuesday, November 10, 2020

Publications

Tonietto, Gabriela N., Eric Van Epps, Selin A. Malkoc, and Sam J. Maglio (in press). “Time Will Fly During Future Fun (But Drag Until Then).” Journal of Consumer Psychology, https://doi.org/10.1002/jcpy.1247. View PDF

Tonietto, Gabriela N., and Alixandra Barasch (in press). “Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time.” Journal of Marketing, https://doi.org/10.1177/0022242920944388. View PDF

Malkoc, Selin A. and Gabriela N. Tonietto (2019). “Activity versus Outcome Maximization in Time Management,” Current Opinion in Psychology, 26 (April), 49-53. View PDF

Tonietto, Gabriela N., Selin A. Malkoc, and Stephen M. Nowlis (2019). “When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time,” Journal of Consumer Research, 45 (February), 1085-1102. View PDF

Tonietto, Gabriela N., and Selin A. Malkoc (2016) “The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In,” Journal of Marketing Research, 53 (December), 922-936. View PDF