Gabriela Tonietto

Gabriela Tonietto joined Rutgers Business School as an Assistant Professor of Marketing in 2017. Tonietto holds a Ph.D. in Marketing and a B.S.B.A. both from Washington University in St. Louis. Her research interests include time perception and consumption, scheduling, and experiential enjoyment. Tonietto’s research provides implications for helping consumers to make better decisions about their time as well as for marketers looking to improve consumers’ experiences. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology and has been featured in such media outlets as The New York Times, The Washington Post, The Huffington Post, TIME, and Health.

Academic degrees

Ph.D., Washington University in St. Louis; Marketing

B.S.B.A., Washington University in St. Louis

Insights

Business Insight: Generating Content Increases Consumer Enjoyment

How to use your free time to be more productive

Professor Tonietto on the relationship between scheduled appointments and our perception of time

Related News

Researchers: The benefits of free time depend on our beliefs about it

Media Mentions

Washington Post, Six ways to make friendships easier — and more fun, Gabriela Tonietto

Saturday, February 01, 2025

Lifehacker, How You Should Structure (Not Schedule) Your Downtime, Gabriela Tonietto

Sunday, October 03, 2021

The Washington Post, Why having too much free time can be as bad for you as having too little, Gabriela Tonietto

Tuesday, September 21, 2021

Vice, Too Much Free Time Isn’t Actually Bad For You, Gabriela Tonietto

Thursday, September 16, 2021

The Daily Targum, Benefits of leisure depend on our opinion of it, Rutgers-led study finds, Gabriela Tonietto

Friday, September 10, 2021

Publications

Tonietto, Gabriela N., Eric VanEpps, Selin A. Malkoc, and Sam J. Maglio (2022), “Time Will Fly During Future Fun (But Drag Until Then),” Journal of Consumer Psychology, 32(3), 475-483, https://doi.org/10.1002/jcpy.1247.

Tonietto, Gabriela N., Selin A. Malkoc, Rebecca Walker Reczek, and Michael I. Norton (2021), “Viewing Leisure as Wasteful Undermines Enjoyment,” Journal of Experimental Social Psychology, 97, 104198, https://doi.org/10.1016/j.jesp.2021.104198.

Tonietto, Gabriela N., and Alixandra Barasch (2021), “Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time,” Journal of Marketing, 85 (6), 83-100, https://doi.org/10.1177%2F0022242920944388.

Malkoc, Selin A. and Gabriela N. Tonietto (2019), “Activity versus Outcome Maximization in Time Management,” Current Opinion in Psychology, 26, 49-53, https://doi.org/10.1016/j.copsyc.2018.04.017.

Tonietto, Gabriela N., Selin A. Malkoc, and Stephen M. Nowlis (2019), “When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time,” Journal of Consumer Research, 45 (5), 1085-1102, https://doi.org/10.1093/jcr/ucy043.

Tonietto, Gabriela N., and Selin A. Malkoc (2016), “The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In,” Journal of Marketing Research, 53 (6), 922-936, https://doi.org/10.1509%2Fjmr.14.0591.

Dissertations Supervised

Name: Aksu, Gunben

Graduation Date: 2021/October