Gabriela Tonietto joined Rutgers Business School as an Assistant Professor of Marketing in 2017. Tonietto holds a Ph.D. in Marketing and a B.S.B.A. both from Washington University in St. Louis. Her research interests include time perception and consumption, scheduling, and experiential enjoyment. Tonietto’s research provides implications for helping consumers to make better decisions about their time as well as for marketers looking to improve consumers’ experiences. Her research has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology and has been featured in such media outlets as The New York Times, The Washington Post, The Huffington Post, TIME, and Health.
Ph.D., Washington University in St. Louis; Marketing
B.S.B.A., Washington University in St. Louis
Tonietto, Gabriela N., Eric Van Epps, Selin A. Malkoc, and Sam J. Maglio (in press). “Time Will Fly During Future Fun (But Drag Until Then).” Journal of Consumer Psychology, https://doi.org/10.1002/jcpy.1247. View PDF
Tonietto, Gabriela N., and Alixandra Barasch (in press). “Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time.” Journal of Marketing, https://doi.org/10.1177/0022242920944388. View PDF
Malkoc, Selin A. and Gabriela N. Tonietto (2019). “Activity versus Outcome Maximization in Time Management,” Current Opinion in Psychology, 26 (April), 49-53. View PDF
Tonietto, Gabriela N., Selin A. Malkoc, and Stephen M. Nowlis (2019). “When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time,” Journal of Consumer Research, 45 (February), 1085-1102. View PDF
Tonietto, Gabriela N., and Selin A. Malkoc (2016) “The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In,” Journal of Marketing Research, 53 (December), 922-936. View PDF