Neal Schaffer

Instructor of Professional Practice

Area of expertise
Executive Education
Executive Education Programs
Our Mini-MBA in Social Media Marketing is designed to position you as a leader—navigating the landscape of social media tools, but also understanding other important inputs (such as influencer engagement, social listening and content development) to gain a more holistic understanding of this space and enable you to create and execute a social media strategy.

In Class program: $4995.00
Online program: $3495.00
Hanging tags with common social media icons and actions printed on them
Recent studies have shown that a majority of buyers are "significantly influenced" by what they find on social networks. It's not a mystery, then, that utilizing social media as part of the sales process has become a trait of top selling salespeople, 90% of whom are leveraging social selling according to LinkedIn. These same salespeople who leverage social selling also tend to hit their quotas more often and outperform their peers.

Online program: $2495.00
An executive education student talks in a classroom