Stacy Smollin Schwartz
Assistant Professor of Professional Practice
Stacy Schwartz is an award-winning marketing professor at Rutgers Business School, where she leads a new online Master of Science degree program in digital marketing. She enthusiastically brings 20+ years of digital marketing industry experience into the classroom, teaching courses related to marketing principles, digital marketing, and social media marketing for both graduate and undergraduate students. She also develops and leads executive-level modules on ecommerce, social media, and mobile marketing for RBS Executive Education Mini-MBA programs.
Stacy has worked with a wide range of consumer- and business-oriented brands, with a focus on digital marketing. As a learning and development consultant to the Interactive Advertising Bureau (IAB), she launched the first ANSI-accredited professional certification programs in the digital media industry. She served as VP of Marketing at Virgin Mobile USA, Web Director at Hospital for Special Surgery, and in a range of leadership roles at internet advertising pioneer DoubleClick, which she joined as its eleventh employee in 1996.
Stacy was a recipient of Harvard Business School’s Service Leadership Fellowship award and co-authored two case studies for Harvard Business School Publishing related to the nonprofit sector. She is a Webby Awards judge with the International Academy of Digital Arts and Sciences, and also serves as board vice president and marketing chairperson at Sharsheret, a national nonprofit organization. She earned an MBA from Harvard Business School and a BA with Highest Honors in Advertising from Penn State University.
Digital Marketing Strategy
To meet the needs of today’s socially-connected, mobile-enabled customers, ALL marketers must be digital marketers. This course provides an overview of digital marketing, and the ways in which organizations adapt their strategies to manage customer relationships in our increasingly digital world. Students will learn the strategic aspects of the digital marketing ecosystem, digital content monetization, and online customer acquisition. They will also explore a range of digital marketing tools and tactics including search engines, social media, digital advertising, and more. The course uses a real-world approach, through case study discussions and completion of a client digital marketing project.
MBA, Harvard Business School
BA; Pennsylvania State University; Advertising