Stacy Smollin Schwartz
Assistant Professor of Professional Practice
Stacy is a marketing leader who enthusiastically brings her 20+ years of industry experience into the classroom. For Rutgers Business School, she teaches introductory marketing classes (including mega-sections) and digital marketing courses to both undergraduates and MBAs. She also develops and leads executive-level modules on ecommerce, social media, and mobile marketing for RBS Executive Education Mini-MBA programs.
Stacy has worked with a wide range of consumer- and business-oriented brands, with a focus on digital marketing. For the Interactive Advertising Bureau (IAB), she launched the first accredited professional certification program for digital media salespeople (DMSC), as well as certifications for digital advertising operations (DAOC) and digital data solutions (DDSC). She served as VP of Marketing at Virgin Mobile USA, Web Director at Hospital for Special Surgery, and in a range of leadership roles at internet advertising pioneer DoubleClick, which she joined as its eleventh employee in 1996.
Stacy was a recipient of Harvard Business School’s Service Leadership Fellowship award and co-authored two case studies for Harvard Business School Publishing related to the nonprofit sector. She currently serves as Project Coordinator for Harvard Business School Club of New York’s Community Partners program, which provides pro-bono management consulting services for NYC-area nonprofit organizations.
MBA, Harvard Business School
BA; Pennsylvania State University; Advertising