“Marketing Theory” is available as hard copy or e-book.
“Unlocking Macro-Value Through the Tri-Sector Mindset: The Case of the NJ CEO Council”
Rutgers Business School (RBS) General Impact Index 2024: The RBS General Impact Index is intended to measure the extent to which business journals contribute to the knowledge base of the business world and to the general public.
“Marketing/Entrepreneurship Interface Research Priorities (2023-2026)”
“Service Sector in the Era of Covid-19: Emerging Consumer Trends and Service Design Adaptations”
Rutgers Business School (RBS) General Impact Index 2022: The RBS General Impact Index is intended to measure the extent to which business journals contribute to the knowledge base of the business world and to the general public.
"Cyber Security and Supply Chain Management: Risks, Challenges, and Solutions" is available in hardcover and ebook.
“(When) Can Social Media Buzz Data Replace Traditional Surveys for Sales Forecasting?”
“Global Rule of Three: Competing with Conscious Strategy” is available as hardcover, paperback or ebook.
“Is New Product Development Impacted by the Manager’s Gender? The Case of Motion Pictures”
Rutgers Business School (RBS) General Impact Index 2020: The RBS General Impact Index is intended to measure the extent to which business journals contribute to the knowledge base of the business world and to the general public. The complete journals rankings for 2020 can be found here.
"The Case for Product Placement”
Rutgers Business School (RBS) General Impact Index 2018: The RBS General Impact Index is intended to measure the extent to which business journals contribute to the knowledge base of the business world and to the general public. The complete journals rankings for 2018 can be found here.
“Periscope’s Dawn: Up or Down?”
“Strategic Place Branding Methodologies and Theory for Tourist Attraction” is available as hard cover.
“Global Place Branding Campaigns across Cities, Regions, and Nations” is available as hard cover.
“Relationship Marketing Re-Imagined: Marketing’s Inevitable Shift from Exchanges to Value Cocreating Relationships” is available as paperback and ebook.
Rutgers Business School (RBS) General Impact Index 2016: The RBS General Impact Index is intended to measure the extent to which business journals contribute to the knowledge base of the business world and to the general public. The complete journals rankings for 2016 can be found here.
Rutgers Business School (RBS) Payment Practices Index for the U.S. Retail Industry: The Payment Practices Index surveys vendors that provide goods and services to U.S. retailers and reflects the experience that these vendors have with the payment practices of their clients.