The Marketing Research Lab aims to connect the marketing insights industry with academics through academic research and educational programs. The lab supports research activities in developing and applying emerging research paradigms, methodologies, and techniques to various business problems. Outcomes from these research activities are to be disseminated through academic publications as well as through classroom instructions.
The Master of Science degree program in Marketing Analytics and Insights (MSMAI) is a unique program that equips future marketing intelligence leaders with the capability to understand business problems and opportunities and address them with effective plans, programs, and analytics that lead to business solutions and recommendations.
The lab manages the MSMAI program by updating its curriculum, advising its student club, organizing job fairs, offering scholarships, and facilitating student-industry connections. The lab solicits, distributes, and administers industry projects for faculty research and class projects.

Faculty Spotlight
S. Chan Choi
Professor, Department Chair, and Director of the Center for Marketing Research
Professor Choi’s interests include modeling price competition in various marketing contexts and competitive product positioning. His current research topics include store brand competition and pricing captive products such as laboratory equipment and supplies. He has published in several journals including Marketing Science, Management Science and Journal of Retailing, and contributed...