Robert Petersen

Rob Petersen is an experienced advertising and marketing executive, who spent years working at major NYC ad agencies in leadership positions before he started his own agency, BarnRaisers, in 2009.

BarnRaisers is a full-service digital marketing agency that builds brands proving ROI. Clients include Abbott Labs, Intuitive Surgical, Johnson & Johnson, Teleflex, and Wyndham Worldwide.

Rob has also been part of the faculty for Rutgers Business School Executive Education since 2010. He is the author of two books: 166 Case Studies Prove Social Media ROI, which has been downloaded over 200,000 times, and a contributing author to Strategic Digital Marketing, which is used as a textbook in college curriculums. 

Since the rise of AI in the 2020s, the ROI of AI has proven a challenge to many businesses; one where the principles Rob has employed for over 15 years offer a relevant and valuable extension.

With extensive experience in both academia and the business world, Rob combines strategic insight with practical expertise. As President of BarnRaisers, he has guided organizations through the evolving landscape of digital marketing, empowering teams to harness data and storytelling for measurable results.