The rSBI Certificate in Marketing

The Rutgers Stackable Business Innovation (rSBI) Program

The Department of Marketing covers the areas of new product innovation, brand management, pricing and promotions, advertising, consumer behavior, marketing research and analytics, digital marketing, B2B Marketing, and sales management. With the explosion of available data and analytical tools, today’s marketing industry is undergoing a rapid transition in methodologies and practices to understand customer needs and to create, communicate and deliver value propositions in the market.  The Marketing concentrations in the rSBI program train the students in cutting-edge techniques in key frontiers of modern marketing.  Completing marketing concentrations will equip students with skills that can be immediately applied to real business problems.

Concentrations & Courses

rSBI Marketing Concentration courses are taken during the course of the fall and spring semesters. Note that not all courses are offered every semester.

rSBI Concentrations

View more of the available concentrations. Each academic department manages its own concentrations in the rSBI program.