Managing Pharmaceutical Products

Why Managing Pharmaceutical Products?

This concentration bridges the gap between scientific innovation and business and prepares professionals to facilitate the innovation of new therapies, improving patient outcomes. As part of the Rutgers Stackable Business Innovation Program (rSBI), the Managing Pharmaceutical Products concentration is offered as a joint concentration of the Department of Management and Global Business (MGB) and the Ernest Mario School of Pharmacy. Its credits are potentially transferable to the following Master's program(s): MBA

Concentration Description

This concentration is intended to prepare students for pharmaceutical product management and leadership roles by exposing them to topics relevant to pharmaceutical product development, lifecycle management, global expansion of products, strategic management, and commercialization partner functions such as medical affairs and health economics.

Courses

You can take the courses listed below as individual classes or as stackable courses toward the completion of a concentration.

Strategic Management

This course provides an overview of tools and analytical techniques managers use to achieve competitive advantage and deliver superior performance of their firms. We use real-world cases to analyze firms’ external political, economic, sociocultural, technological, and competitive environments and firms’ internal resources to identify and choose a superior competitive position that results in a sustainable competitive advantage.

Course Number: 22:620:588
Credits: 2
Course STEM Designation: Yes
Delivery Mode: In-person
Offered By: MBA
Relevant Programs: MBA
Sample Relevant Careers: Strategic Programs Manager, Corporate Strategy Lead, Strategy and Operations Lead, Project Manager; Strategic Initiative Manager, Change Management Manager, Strategic Planning Manager, Global Business Analyst, Business Strategy and Planning Manager, Strategic Deals and Partnerships Manager, Strategic Innovation Manager

Product Innovation

This course introduces concepts and methods used for coordinating strategy formulation and the identification and evaluation of new product opportunities, planning and organizing the process of product development, testing new products, and new markets and commercialization. Special emphasis is placed on issues related to supply chain management, marketing, and research and development.

Course Number: 22:630:602
Prerequisites: Marketing Management (22:630:586)
Credits: 3
Course STEM Designation: Yes
Delivery Mode: In-person
Offered By: MBA
Relevant Programs: MBA
Sample Relevant Careers: Brand Manager, Marketing Associate, Marketing Manager, User Experience Designer, User Experience Researcher, Product Innovation Manager, Product Manager, Innovation Strategist

Pharmaceutical Product Management

This course focuses on real-world marketing challenges faced in the pharmaceutical industry. Topics of exploration include product development, lifecycle planning, competitive analysis, coordination with the sales force, positioning/messaging, business development, and monitoring performance. It will examine the various roles a product manager performs both internally and externally. A comprehensive marketing/launch plan for a phase III drug will be developed. Lectures will be supplemented by guest speakers and case studies.

Course Number: 22:630:618
Prerequisites: Marketing Management (22:630:586)
Credits: 3
Delivery Mode: In-person
Offered By: MBA
Relevant Programs: MBA
Sample Relevant Careers: Brand Manager, Marketing Associate, Marketing Manager, User Experience Designer, User Experience Researcher, Product Innovation Manager, Product Manager, Innovation Strategist

Global Management Strategy

This course introduces tools to evaluate opportunities and challenges involved in conducting business in a dynamic global environment. We examine the nature of global industries and global competition to assist managers in formulating and executing successful global strategies and help them leverage cross-country differences. Strategic decisions addressed in this course include the choice of appropriate international expansion strategies such as exports, alliances, joint ventures, cross-border mergers and acquisitions, and green field investments. We also discuss strategies to deal with the increased complexity of managing a business located in multiple countries, to achieve competitive costs and market penetration, and to enhance innovation and performance of global operations.

Course Number: 22:553:621
Course Name: Global Management Strategy
Credits: 3
Course STEM Designation: Yes
Delivery Mode: In-person
Offered By: MBA
Relevant Programs: MBA
Sample Relevant Careers: Global Business Development Manager, Global Merchandising Manager, International Operations Specialist, Foreign Subsidiary Manager, Global Supply Chain Manager, Offshoring-Outsourcing Manager, International Agency Manager, NGO Manager

The concentration and courses are offered by the Management & Global Business Department

Sample Relevant Careers: Strategic Programs Manager, Corporate Strategy Lead, Strategy and Operations Lead, Project Manager; Strategic Initiative Manager, Change Management Manager, Strategic Planning Manager, Global Business Analyst, Business Strategy and Planning Manager, Strategic Deals and Partnerships Manager, Strategic Innovation Manager

How to Apply

Learn about the admissions process and requirements to apply.

Admissions

Rutgers Stackable Business Innovation (rSBI)

The future of education is changing. The Rutgers Stackable Business Innovation (rSBI) program allows you to design your own cutting-edge curriculum to earn a standalone certificate or take courses that be transferred towards completing a Master’s degree. Working professionals can enhance their knowledge and upskill by taking relevant courses. If you are a student considering a Master’s degree, rSBI is a perfect way to test the waters in a particular discipline before committing to a full degree program. Employers can invest in the professional development of their employees and choose the courses that address business needs.

Concentrations & Courses

The Certificate in Management and Global Business offers the following concentrations:

Managing in the Global Business Environment

Digital Strategies and Leadership

Corporate Social Innovation

Social Entrepreneurship