How to Apply
Learn about the admissions process and requirements to apply.
The business landscape requires that leaders embrace the development and leveraging of their organizations’ digital capabilities, in order to compete successfully in the digital economy of the future. As part of the Rutgers Stackable Business Innovation Program (rSBI), the Digital Strategies and Leadership Concentration is stackable with the following master's programs: MBA
The Digital Strategies and Leadership concentration equips students with skills and tools required to be effective leaders of firms competing in an increasingly digital economy. This concentration focuses on how firms can leverage digital strategies to enhance competitive advantage, the process of transforming organizations to better adapt to the digital economy, the benefits and difficulties of managing organizations and people increasingly reliant on digital technologies, and how to deal with the ethical issues that arise from new digital technologies.
You can take the course listed below as individual classes or as stackable courses towards the completion of a concentration.
This course provides an overview of tools and analytical techniques managers use to achieve competitive advantage and deliver superior performance of their firms. We use real world cases to analyze firms’ external political, economic, sociocultural, technological and competitive environments and firms’ internal resources to identify and choose superior competitive position that results in a sustainable competitive advantage.
In today's environment of digital disruption and globalization, firms must quickly innovate and adapt strategies to maintain competitive advantage. This course provides a set of analytical and practical tools for formulating and implementing strategies that result in superior firm performance and long-term competitive advantage in online and digital markets. The course also provides a framework to help students design and implement a digital transformation plan for firms that are looking to enter new digital businesses or transition existing businesses to the digital marketplace.
This course provides an introduction to the strategic management of technology and innovation. The course has three broad goals. The first is to understand the strategic dynamics of technology markets, with a particular focus on new strategies emerging in the digital economy. Second, we will examine how firms— both in the technology sector and outside—can leverage new emerging technologies to accelerate innovation and enhance competitive advantage. Finally, we will discuss how organizations can structure and manage the process of innovation, and how new digital technologies shape the organization of work.
This course addresses multiple areas of professional interaction and leadership in this digital era. Topics covered span the levels from individual engagement with technology (including an in-depth discussion of multitasking and distraction) to creating successful virtual teams to leading in the virtual world. Special attention will be paid to the ways that our interactions and decisions change when we move content and processes to electronic settings.
The context of international business is rapidly changing with the emergence of new organizational forms such as platform organizations and new technologies such as Blockchain. These developments challenge the way multinational firms are structured and managed across different countries. Digital and platform organizations could overcome the risks and challenges of operating in foreign locations with the help from technology such as Blockchain which provide a more secure and risk-free platform for conducting business. This course introduces students to the potential of new technologies to overcome the challenges of operating in the global environment.
This course provides an overview of ethical challenges in the digital economy. It addresses the most important accounts of ethical decision-making in business, as well as key ethical concepts related to digitization: humanity, privacy, and trust. Using these resources, students explore ethical issues arising from major technological advancements in the digital economy: artificial intelligence, driverless cars, big data, and blockchain.
The concentration and courses are offered by the Management & Global Business Department
Sample Relevant Careers: Business Intelligence Manager, Consumer Experience Manager, E-Recruitment Manager, Virtual Reality Manager, Visual Data Manager, Influencer Marketing Manager, Chief Data Scientist, Growth Hacking Manager