Master of Science in Digital Marketing
Enhance your skills in digital marketing through hands-on experience from anywhere you can connect online
Credit Hours
30
1
Year (avg)
Program Type
100% Online
Mobile devices, social media platforms, artificial intelligence, and emerging technologies have transformed how consumers discover, evaluate, and purchase products. Organizations across industries now rely on digital channels, data, and technology to reach customers – making digital marketing expertise essential for today’s marketing professionals and entrepreneurs.
Rutgers Business School’s Master of Science in Digital Marketing is a top nationally ranked, AACSB accredited, fully online master’s program designed to prepare professionals for leadership in the modern marketing landscape. The 30-credit program combines strategic marketing foundations with hands-on expertise in AI-driven marketing, digital analytics, social media strategy, search marketing, and customer experience.
Delivered in a flexible, modular online format, the program supports both working professionals seeking to advance their careers and full-time students who want to complete the degree in as little as two semesters. Courses are taught by industry practitioners and leading scholars, giving students practical experience with the tools, technologies, and strategies used by today’s most innovative organizations.
Graduates leave the program prepared to lead digital marketing initiatives, analyze data, and drive measurable business impact in a rapidly evolving digital market.
Alum Kamillah Rae explains the strengths of Rutgers Business School.
“I was really looking for a way to access experts in the industry. To go to the people who had been pioneers in the digital marketing industry and be able to learn from them. And I found Rutgers to be a great place for that. From the very first class I took, I was given resources not only through Rutgers, but Rutgers’ partners to really understand how to stand out in the job market and go after the experiences that I wanted.”
—
Kamillah Rae, alumna
-
Considering an advanced degree in business? Come in person to the Newark Campus to learn about Rutgers Business School’s highly regarded graduate programs.
Program Highlights
- Master of Science in Digital Marketing degree awarded by Rutgers Business School
- 100% online with a residency option
- 30 credits (10 courses)- can be completed in 9-12 months or a maximum of 4.5 years
- Same tuition rate for in-state and out-of-state residents
- Integrated ability to earn certifications in common marketing platforms such as Google Analytics and Hootsuite
- Courses taught by highly experienced industry practitioners and faculty
- AACSB accredited business school
- Students can be granted an "advanced standing" course waiver up to 3 credits
- Access to career development resources
Request Information
Sign up to our mailing list to receive information about the program.
#2
Best Online Graduate Business Programs in the U.S., 2025 (U.S. News & World Report)
#2
Best Online Graduate Marketing Programs in the U.S., 2024 (U.S. News & World Report)
#4
Best Online Digital Marketing Master's Degree in the U.S., 2021 (Value Colleges)
Advance Your Career
Online Learning and Curriculum
The Master of Science in Digital Marketing program is 100% online. Your courses and materials can be accessed anywhere at any time through our online platform, Canvas. This program provides flexibility while maintaining the high-quality standards our online programs are known for. The 10 required courses can be completed in 9-12 months or a maximum of 4.5 years which means that you can finish your degree at your own pace.
General Admissions
The Admissions Committee reviews your complete application and makes a decision based on a combination of the following criteria:
- Undergraduate GPA of 3.0 or better
- Reasonable experience to demonstrate familiarity with marketing concepts
- Well-written essays as part of the application (2 essays are required, plus 1 optional)
- 2 Strong letters of recommendation
For International students, please see the following information:
- This program does not grant F1 Visas
- International students need to have their undergraduate degrees evaluated by a NACES member (https://www.naces.org/) such as WES, ECE, or Spantran.
Click here for scholarship information.
Ready to take the next step? To view our Application Checklist, Application Deadlines, Tuition & Fees or to start your application, please visit our Admissions page.
Explore More
Are you currently enrolled?
If you are a student currently enrolled in the Master of Science in Digital Marketing program, find out more information about your program on the myRBS website.