Many talk about digital transformation in terms of information and technology, but what about the digital transformation of your own sales department? What does a social selling program look like at a modern enterprise, why does it work, and what does it take to build one at your company?
Many talk about digital transformation in terms of information and technology, but what about the digital transformation of your own sales department? As consumers - and decision-makers - shift their content consumption habits from a traditional media to a digital approach, modern sales organizations need to adapt accordingly to ensure they are being seen by their customers or prospective clients where they are active.
What does a social selling program look like at a modern enterprise, why does it work, and what does it take to build one at your company? During this Lunch & Learn, social media consultant and highly respected industry thought leader Neal Schaffer will cover these areas and more in an engaging hour that seeks to provide you with actionable insights for your own, your team's and/or your company's social selling initiatives.
About Neal Schaffer
Neal Schaffer is a leader in helping organizations and professionals strategically leverage the business potential of social media. A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is an international social media conference speaker who has spoken at industry-leading events on three continents. Neal is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn,” and he is working on his 3rd book, "Maximizing Twitter for Business" as we speak.
Contact
If you have any questions, you may contact our Executive Education team directly at 1-848-445-2020.
Price
This event is free.