Marketing & Sales Programs
Rutgers Mini-MBA™ programs bring practitioners from different organizations and industries together in a rich and diverse learning environment, designed to develop skills and capabilities through the powerful combination of expert class instruction and peer interaction. Participants can earn a variety of credits and certifications from RBSEE programs, including academic graduate credit from Rutgers Business School.
Mini-MBA: Brand Development & Marketing Communications
Marketing in the digital era has transformed the way companies must think about how they build their brand and communicate with consumers. Effective – and genuine – brand storytelling has become essential for connecting and establishing a relationship with audiences. To do so, brands must have a clear understanding of their value in the market.
Mini-MBA: Digital Marketing
The power of digital, with all of its capabilities and data-enhanced features, has become integral for successful marketing strategies. As marketing continues to evolve through the impact and influence of artificial intelligence (AI), keeping your finger on the pulse of what's moving the marketing needle, adopting an agile digital approach, and staying focused on what the future might hold are key to marketing transformation and success.