Marketing Concentration

Ph.D. in Management

Offered by the Marketing Department of Rutgers Business School, this program prepares students for scholarly research and teaching.  Two research centers are associated with the Department: the Center for Market Advantage and the Center for Marketing Research.


Seminar Series

Doctoral students in Marketing who have not yet defended a dissertation proposal are expected to attend the seminar series of the Department Marketing, and each semester they receive a grade on their transcript based on their attendance and participation. Applicants and potential applicants are also welcome at the seminar. Visitors should check the Marketing Department's seminar schedule and telephone the department to confirm it.

Additional enrollments may be required:

  • Students are sometimes required to enroll in non-degree courses to improve their English or their writing. They may also need to enroll in the non-degree course Teacher Training Seminar as part of their preparation for teaching. These enrollments require payment of tuition, but they do not count towards the 72 credits required for the degree.
  • Students must enroll in 26:630:689 every semester until they have defended a dissertation proposal. This registration requires their attendance in the Marketing department’s weekly seminar. A grade is given, but the enrollment is for zero credits and no tuition is charged.

Students take three courses for degree credit each semester during the first two years. They take the qualifying examination at the end of the second year. During their third and fourth year, they write a dissertation.

Within a year after passing the qualifying examination, the student should defend a dissertation proposal.

Course Information

Foundation/methodology requirement (4 courses)

The following course is required:

  • 26:630:685 Special Topics in Marketing: Experimental Design and Analysis

The three remaining courses may be chosen from the list below. Other courses may be substituted with approval of the adviser, doctoral coordinator, and program director.

  • 26:620:557 Social Science Research Methods
  • 26:830:545: Behavioral Research Design
  • 16:830:521: Research Design and Analysis
  • 26:630:685 Special Topics in Marketing: Supply Chain Marketing Interfaces
  • 26:960:575 Introduction to Probability
  • 26.799.685 Fundamentals of Optimization for SCM or NJIT IE 650 Fundamentals of Optimization
  • 26:223:552 Microeconomics
  • 26:960:577 Linear Statistical Models
  • 26:223:554 Econometrics - Cross Sectional
  • 26:799:670 Multivariate Analysis
  • 26:960:685 Modern Statistics

Major (5 courses)

The following three courses are required:

  • 26:630:675 Marketing Models
  • 26:630:685 Special Topics in Marketing: Marketing Strategy
  • 26:630:676 Consumer Behavior

The remaining courses may be chosen from this list below. Other courses may be substituted with approval of the adviser, doctoral coordinator, and program director.


  • 26:711:685 Game Theory
  • 26:223:655 Econometrics - Time Series
  • 16:220:522 Industrial Organization
  • 26:620:558 Strategic Management
  • 26:620:661 Business Ethics
  • 26:198:621 Electronic Commerce
  • 26:830:644 Current Research Social Psychology - Social Cognition
  • 16:830:612 Seminar in Social Psychology – Attitude and Social Cognition
  • 16:830:591 Current Topics in Psychology-Self-Regulation and Self-Control
  • 16:830:534: Decision Making

Minor (3 courses)

The student may minor in supply chain management, economics, organization management, international business, information technology, or some other field approved by the doctoral coordinator.  Minimum of three minor courses can be chosen from the Major courses listed above and/or the following list of possible minor courses:

  • 22:799:580 Operations Analysis
  • 22:799:607 Supply Chain Management Strategies
  • 26:620:555 Organizational Behavior
  • 26:198:621 Electronic Commerce
  • 26:198:644 Data Mining
  • 26.198.685 Machine Learning for Data Science (MSIS) or 26.198.622 Machine Learning (AIS)
  • 26:711:561 Mathematical Models for Economics

In addition, students who are focusing on International Business can choose any three from the following list:

  • 26:553:501 Cross-border Management: Institutions, Firms, and Industry Value Chains
  • 26:553:601 Theory of International Business
  • 26:553:602 History of International Business
  • 26:553:604 Corporate Innovation and International Business
  • 26:553:605 National Innovation Policies and International Business
  • 26:553:607 Global Political Economy
  • 26:620:677 Culture and Organizations

Students normally complete these 12 courses in their first two years, before taking their qualifying examination. They are normally registered for at least two additional doctoral courses during their third and fourth years, while they are writing their dissertation.

First early research requirement (equivalent to one course): Students write a paper with a faculty member, to be presented to the department during the fall semester.

Second early research requirement (equivalent to one course): Write a paper (ideally a dissertation proposal) with a faculty member, to be presented to the department during the fall semester.

Other rules and requirements: For details of rules and requirements that apply to all doctoral students in RBS, see Policies and Procedures.

Course Descriptions

26:630:675 - Marketing Models

This course covers the basic theory of GLMs and its applications in marketing decision making. Hazard rate and Bass diffusion models are also part of this course. Retailing and financial service examples are adopted for data analysis demonstration

26:630:676 - Consumer Behavior

The purpose of this seminar is to provide graduate students with a solid foundation for critical thinking and research in psychology, marketing and  related topics. Topics of discussion include consumer knowledge (learning, memory and categorization), attitude theory, persuasion, affect and social influence. The course draws from the literature in marketing, psychology and economics. The course will enable students to conceptualize, operationalize, and develop research ideas. Therefore, the focus is on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base.

26:630:685 - Special Topics in Marketing Science

Experimental Methods

Marketing Strategy

Supply Chain Marketing Interfaces

Pro-Seminar in Marketing and Supply Chain

  • 26:630:686 First Early Research Seminar in Supply Chain and Marketing Science
  • 26:630:687 Second Early Research Seminar in Supply Chain and Marketing Science
  • 26:630:688 Independent Study in Supply Chain and Marketing Science
  • 26:630:799 Dissertation Research in Supply Chain and Marketing Science

Please note: Links to recent syllabi are provided where possible. In some cases, the link goes to the web site for the individual faculty member, where the syllabus is maintained. In other cases, the link allows you to download the syllabus. Other syllabi are available in the Program Office.

These syllabi are provided as information to potential applicants. They should also help current students make their individual study plans. But they are subject to change. Students should not buy books or make other plans related to a course until they have confirmed with the instructor that they have an up-to-date syllabus for the semester in which they are taking the course.

Ph.D. Executive Committee, January 2019