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New Product Commercialization Concentration

Why New Product Commercialization?

Learn the concepts and methods used to bring a new product to market, including identification of new product opportunities, strategy formulation, testing new products and new markets, and commercial implementation. As part of the Rutgers Stackable Business Innovation Program (rSBI), the Supply Chain Analytics Concentration is stackable with the following master's programs: Master of Supply Chain Analytics, MBA

Concentration Description

This concentration explores supply chain considerations in the introduction of new products, including cost-cutting innovation, process innovation, and contract preparation.


You can take the course listed below as individual classes or as stackable courses towards the completion of a concentration.

Product Design and Supply Chain Alignment

It is critical for the success and survival of most organizations to effectively launch new products into the market. New Product Commercialization is the process and associated set of activities related to the development of new products and its subsequent product launch and commercialization into the marketplace. The supply chain plays a critical role in this process. This course will cover the new product design phase, make vs. buy decisions, optimal sourcing decisions, early involvement of suppliers and the use of strategic partners and, finally the eventual launching of the product to the market and end customers. In many progressive companies, the Supply Chain takes a leadership role to align the business across multiple departments to ensure successful new product launches.

  • Course Number: 22:799:653
  • Credits: 1
  • Delivery Mode: In-person
  • Offered ByMBA
  • Relevant Programs: MBA
  • Sample Relevant Careers: Product Manager, Supply Chain Manager, Procurement Officer

Product Innovation

This course introduces concepts and methods used for coordinating strategy formulation and the identification and evaluation of new product opportunities; planning and organizing the process of development; testing new products and new markets; and commercialization. Special emphasis is given to issues related to supply chain, marketing and R&D.

  • Course Number: 22:630:602
  • Prerequisites: Marketing Management (22:630:586)
  • Credits: 3
  • Delivery Mode: In-person
  • Offered ByMBA
  • Relevant Programs: Master of Supply Chain Analytics, MBA
  • Sample Relevant Careers: Marketing Manager, Product Manager

Commercial Management of Supply Contracts

Intense competition is a key driver that elevates supply contracts and their lifetime management to a strategic level. How well supply chain management professionals structure supply contracts and commercially manage supply transactions will continue to be an important part of how organizations improve, reduce costs, and maximize opportunities. The success of critical commercial transactions depends on flawless execution which in turn requires expert contracting and management skills. Billions of dollars are spent every year by corporations in procuring goods and services from their suppliers. Therefore, even small changes and improvements in how supplier contracts are managed can have substantial positive impacts on the bottom line. Supply chain and procurement professionals need to be well versed in the subtleties of how to optimally manage supply contracts and their associated commercial challenges. This course provides supply chain management professionals with skills, strategies and techniques to avoid the pitfalls associated with poor contract management. The course focuses on crucial real-world contract management considerations including: how sound contract management practices are an important part of being successful in an increasingly competitive global environment; how to assess, minimize and commercially manage supply contracts by early identification of contract management “red flags”; and practical steps for improving and standardizing contract management techniques in organizations.

  • Course Number: 22:799:626
  • Credits: 3
  • Delivery Mode: In-person
  • Offered ByMBA
  • Relevant Programs: Master of Supply Chain Analytics, MBA
  • Sample Relevant Careers: Procurement Officer, Buyer, Supply Chain Manager


The concentration and courses are offered by the Supply Chain Management Department

Sample Relevant Careers: Marketing Manager, Product Manager

How to Apply

Learn about the admissions process and requirements to apply.

Rutgers Stackable Business Innovation (rSBI)

The future of education is changing. The Rutgers Stackable Business Innovation (rSBI) program allows you to design your own cutting-edge curriculum to earn a standalone certificate or take courses that be transferred towards completing a Master’s degree. Working professionals can enhance their knowledge and upskill by taking relevant courses. If you are a student considering a Master’s degree, rSBI is a perfect way to test the waters in a particular discipline before committing to a full degree program. Employers can invest in the professional development of their employees and choose the courses that address business needs.

rSBI Concentrations

View more of the available concentrations. Each academic department manages its own concentrations in the rSBI program.