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Learn to understand and manage the broad scope of healthcare operations from analysis to marketing and service delivery. As part of the Rutgers Stackable Business Innovation Program (rSBI), the Healthcare Operations Management Concentration is stackable with the following master's programs: Master in Supply Chain Analytics, MS in Healthcare Analytics and Intelligence, MS in Supply Chain Management, MBA.
Facing constant challenges to reduce costs, improve quality, and enhance the patient experience, the healthcare industry needs professionals who not only understand industry standards but also challenges associated with day-to-day operations. This concentration offers a combination of general healthcare domain knowledge and advanced operations analysis skillsets.
You can take the course listed below as individual classes or as stackable courses towards the completion of a concentration.
The market of healthcare services is quite unique: although patients receive the services, the payment comes from insurances and government agencies. So, who to market to and how to market is a complex question that yields unique answers. This course provides an understanding of the frameworks, tools, and strategies for marketing healthcare services. Main topics covered include patient behavior, market segmentation and targeting, pricing, branding, relationship management, marketing research, promotion, and advertising of healthcare services. Students will learn to develop and implement effective and efficient marketing plans for healthcare services.
This course introduces trends, strategies, techniques, and best practices to improve unit, organizational, and integrated delivery system performance by applying key concepts from operations and supply chain management to the healthcare context. The first half of the semester focuses on the value-based purchasing programs including cost/efficiency, patient outcomes, patient safety, patient experience, and clinical processes. The second half of the semester focuses on service components including vertical integration and professional services outsourcing, service process design, quality improvements, healthcare supply chain management, project management, and healthcare analytics. The objective is to effectively manage information, material, and financial exchanges for healthcare provider organizations to improve the quality of services and efficiency.
This course covers important legal and regulation issues such as Stark law, anti-kickback, anti-trust, and EMTALA, as well as their implications on the operations and management of healthcare services organizations. It provides updates on the last legislation changes and also discusses physician employment models and work ethics issues in healthcare services organizations.
The objective of this course is to introduce models and tools to efficiently manage operations and supply chains that produce and distribute products and services. Topics include Forecasting, production and logistics, sales and operations planning, inventory management, project management and manufacturing systems. We illustrate the effectiveness of these models and tools by games, real-life cases and examples mainly drawn from diverse industries such as manufacturing, transportation, pharmaceutical, fashion and healthcare.
The concentration and courses are offered by the Supply Chain Management Department
Sample Relevant Careers: Healthcare Service Manager, Healthcare General Manager, Healthcare Supply Chain Professional, Healthcare Consultant