Marketing Major

Undergraduate Program in New Brunswick

The Field

Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career opportunities in marketing are quite extensive and diversified. Many marketing positions give a considerable amount of discretion to people early in their careers. A marketing career is excellent preparation for a path to top management positions which are responsible for creating and guiding the messaging in all types of organizations.

Marketing offers career opportunities for people with varying educational backgrounds. A bachelor’s degree is generally required for most management training positions in marketing, sales, public relations and advertising. A master of business administration degree is increasingly necessary for marketing research, marketing consulting, brand management, senior management and industrial sales positions. Frequently, marketing consultants, marketing research directors, and marketing professors have earned Ph.D. degrees in marketing or related subjects.

The Marketing major provides students the opportunity to develop skills that enable them to function in different marketing roles while working closely and effectively with other business functions. With courses ranging from traditional marketing analytics and research to the new rules of digital marketing and consumer behavior, students leave the program with a solid foundation in marketing.

Key Facts

  • Rutgers Business School offers marketing case competitions
  • Advertising, marketing, promotions, public relations, and sales managers work in offices close to those of top managers
  • 80% of advertising, marketing, promotions, public relations, and sales managers work 40 hours or more a week
  • Industry-connected professors help RBS students access exciting jobs at global marketing agencies on Madison Avenue, startup companies, and across industries in New York, Philadelphia and tri-state area

Career Paths

Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers and more. They land jobs in some of the biggest marketing agencies in the world, and in large corporations that have in-house marketing departments. They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help a manage a brand and sell products and services. A marketing background can also train a person to operate his or her own business.

Rutgers Business School students graduate from the marketing program with a strong business foundation and are well prepared to enter the job market.

Sample Occupations

  • Advertising Account Executive
  • Development Officer
  • Insurance Agent Promotion
  • Market Research Analyst
  • Media Planner
  • Public Relations Director


According to the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2019 Edition,  bachelor’s degree candidates in marketing received offers with a median salary of $63,790.

How to Apply


Marketing is a broad area with many career opportunities. This concentration helps students to develop skills that enable them to function in many different marketing roles while working closely and effectively with other business functions. This program provides high quality education for marketing major at an affordable expense and allows students to access the exciting job market in the NY, NJ and CT tri-state area.

School Core Courses

Required (9 credits)

Course Title CR
33:630:374 Consumer Behavior 3
33:630:385 Marketing Research 3
33:630:452 Marketing Strategy 3

Electives (12 credits)

Course Title CR
33:630:482 Advertising Strategy 3
33:630:498 Brand Management 3
33:630:370 Business-to-Business Marketing 3
33:630:497 Digital Marketing 3
33:630:487 Independent Study in Marketing 3
33:630:371 International Marketing 3
33:630:363 Introduction to Advertising 3
33:630:489 Marketing Analytics 3
33:630:428 Marketing and Society 3
33:630:499 Marketing Consulting for Small Business 3
33:630:369 New Product Planning 3
33:630:368 Retail Marketing 3
33:630:401 Sales Management 3
33:630:372 Services Marketing 3
33:630:xxx Special Topic: Pricing 3
33:630:480 Special Topic: Social Media & Mobile Marketing 3

Please Note:

  • Special Topic: Social Media & Mobile Marketing is only being offered in New Brunswick at this time.